Joy is a property-management platform built in Qatar with BITS. It handles the messy middle of managing buildings: tenants reporting issues, staff resolving them, and owners watching the numbers.

I designed the brand and built the marketing site. That meant taking a genuinely complex product and making it feel simple and worth paying for, from the hero down to the pricing tiers.

I designed the logo, set the coral-and-navy identity, and built the whole landing-page front-end: features, an app walkthrough, a dashboard showcase, four pricing tiers and a contact flow.