XTCY Studios was the design agency I started and ran myself. I took on real clients and handled each one end to end, from a blank brief to a finished brand and the campaigns that carried it.

The biggest body of work was MyRenture, a rental marketplace. I built the identity and art direction, then produced a run of social ads across every category they sold, from home appliances to outdoor gear.

Running the studio taught me the parts they don’t teach you: working to a brief, keeping paying clients happy, and shipping work that has to hold up in the real world, not just in a mockup.